Logo Design: Geoff George, DP
SKILLS: BRANDING, IDENTITY DESIGN, ART DIRECTION
The following project was an identity design for a director of photography based in Los Angeles. The challenge was to create a logo and business cards that reflected elements of cinema/photography with an art deco flair.
I wanted to focuses on lenses as a source of inspiration. Using the almost circular shape of the “G” I blended the letter with a design that echoed a camera lens and a calibration chart. I created a simplified design with bold primary colors and clean, sharp elements that harken back to deco designs.
The front side of the business card was designed using bold primary colors and clean, geometric fonts.
The backside of the business card was one of the client’s images. I placed the logo in the bottom right corner, letting the film image do most of the talking.