Logo Design: Ends+Stems

SKILLS: BRANDING, IDENTITY DESIGN, ART DIRECTION

The following project was an identity design for a SF based company that focuses on reducing food waste through meal planning. The goal for this project was to create a modern logo that illustrated the friendliness and welcoming nature of the brand.

 
Ends and Stems_Final_Hi res_stack.png

I wanted to use fresh greens as the logo colors while keeping the logo and type treatment, friendly and modern. The type is a rounded sans serif that stacks right next to the friendly little sprout.

Business Card Mockup.jpg

Business Cards

Business Card front and backs. Designed to be simple, colorful, and straightforward.

T-Shirt Mock-Up Front.jpg

T-Shirt

The icon place as a badge on the front of a t-shirt.

Tote Bag MockUp.jpg

Tote Bag

Another application with the full logo on a tote bag.

veggies-small-01.jpg