Logo Design & Illustration: The Innocence Project of Texas

SKILLS: BRANDING, IDENTITY DESIGN, ILLUSTRATION, ART DIRECTION

The following project was an identity design for The Innocence Project of Texas. The goal was to create a unique and modern mark that focused on the mission of correcting wrongful convictions and the state of Texas. Once the logo was designed I worked at developing an illustration style, using the brand colors, to help fill out the website. The illustrations proved a double function to decorate the website and to be downloaded for print to help with fundraising.

Full Logo

Here is the full logo as a vertical stack. The left side of the mark shows the star behind bars while the bright, glowing blue helps reinforce the star moving from out from the bars.

Icon

The star mark as a stand alone icon.