SurveyMonkey:
Visual Designer / Illustrator
SurveyMonkey acquired GetFeedback while I was working there. One of the projects that I worked on was creating a visual connection between GetFeedback, which would remain an offering there, and SurveyMonkey which needed a new visual system and language.
Marketing Graphics
The SurveyMonkey marketing graphics relied on our updated color palette, and bold simple graphics with a heavy use of line to lead the audience through the visual narrative. A pattern of repeating circles “The Customer Grid” was created to symbolize our customer base. Used as a visual anchor to tell our marketing stories you can see it popping up throughout the graphics. A new set of icons were created to reflect the new direction of the brand and use as elements in the new images.
Marketing Illustrations
Creating the illustration system for SurveyMonkey was a unique challenge as they’ve never had one before but they had certain elements from a brand refresh that needed to be used (Patterns and Colors). My job was to audit the current visuals of both GetFeedback and SurveyMonkey and find common threads then weave them together to create a holistic experience. The first commonality was line. Line was used in Getfeedback to act as a metaphor for the customer journey, that also worked with SVMK’s visuals so that was the first building block. Instead of the main characters being built out of flat vector shapes, they would be partially constructed of that (harkening back to GF) and partially constructed of line creating a lively crossover of the two brands.
Icon Illustrations
Once the line/flat visual system was established it made creating the icon system a breeze. Soft corners were utilized to create a friendly/organic line that symbolized the customer base, while the flat shapes reflected the structure of our date based system.
